As the Associate Creative Director, I directed the design and delivery of B2B & B2C brand marketing creative in the financial services space, managing a team of designers and copywriters, including freelancers and external agencies.
edX is an education movement for restless learners — a global platform pursuing a world where every learner can access education to unlock their potential, without the barriers of cost or location.
As the Associate Creative Director of edX Brand Marketing, I led the design and delivery of B2C & B2B consumer touchpoints, conceiving and executing global campaigns across paid and owned channels.
Rebranded and repositioned the largest charity golf tournament in the US, increasing social media following and total funds raised each year. The tournament website redesign included mobile optimization and CMS upgrades.
Rebranded and repositioned the largest charity golf tournament in the US, increasing social media following and total funds raised each year. The tournament website redesign included mobile optimization and CMS upgrades.
Front and back-end development was completed by an external agency using our hi-fidelity mock-ups and an Agile sprint process.
Established Philanthropy’s Liberty Torchbearers brand and illustration style, including the Serve with Liberty, Give with Liberty, and Volunteer with Liberty employee service programs.
Successfully pitched ‘Life, Happiness, Liberty’ tagline for Liberty Mutual’s Talent Brand campaign that outperformed benchmarks for multiple years in market. Created a landing page prototype including copy to pitch concept.
Genscape operates the world’s largest network of land, sea, and satellite monitors, delivering market intelligence for global commodity and energy markets.
As Senior Creative Manager, I oversaw the design and delivery of external and internal communications, guiding Genscape through a global rebrand resulting in increased lead generation and sales growth using SalesForce emails, landing pages, and mobile apps for multichannel B2B campaigns.
